Results
Strategy
BUDGET: $1200
Campaign 1: Video Views
GOAL: Capture as many people in our video views database as possible so we can retarget them. Basically, build interest.
- Method & Ad Campaign Structure
- Ad Concepts & Copy
- Video Ad Scripts
Campaign 2: Sales Campaigns
GOAL: Get bookings. We will split test three campaigns to achieve this (which will give you insight for future campaigns):
$25 / 3 = 8.30 per day per ad set
Recovery text, relaxation text, retargeting text
- Campaign 1: IG Messenger - $200 ($25/day, run for 8 days)
- Ad Set 1: Retargeting 75% angle 1 with special offer - $5/day
- Ad Set 2: Retargeting 75% angle 1 with special offer
- Ad Set #6: Broad Gong, excluding 75% audiences
- Campaign 2: Call Campaign - $200 ($25/day, run for 8 days)
- Ad Set 1: Retargeting 75% angle 1 with special offer - $5/day
- Ad Set 2: Retargeting 75% angle 1 with special offer
- Ad Set #6: Broad Gong, excluding 75% audiences
Campaign 3: Traffic Campaign - $200 ($25/day, run for 8 days)
- Ad Set 1: Retargeting 75% angle 1 with special offer - $5/day
- Ad Set 2: Retargeting 75% angle 1 with special offer
- Ad Set #6: Broad Gong, excluding 75% audiences